Enabling small holding farmers to participate in premium global & domestic markets through a vertically integrated supply chain, which is transparent and ethical, through our commitment to high standards and responsible practices, our supply chain benefits farmers, consumers and the environment.
Vision
Not only do Indian farmers rarely receive fair prices for their produce, but an alarming number of them are frequently injured by their lack of access to information on improved farming practices and global market trends. By removing these obstacles from the paths of farmers, we believe that it will no longer be just the consumer who enjoys the rewards of clean and nutritious food, but the producer too.
Our vision is fourfold:
1
Empower the farmer at the grassroots
2
Secure the health of the consumer at the table
3
Promote environmental sustainability at every step of our operations
4
Help strategically reduce food wastage across the planet
As is often the case today, we believe that modern technology could be the key to achieving these objectives. By employing the tools that are available to us, we can create valuable goods out of produce that might have otherwise gone to waste. Moreover, we’re also able to improve the accuracy and efficiency of our operations, make our products traceable at every step and ensure that they are consistently of the highest standards possible.
Farmers
None of this would be possible however, without the extensive network of farmers that have chosen to associate with us, and it is their well-being that is at the heart of our work. While our operational efficiency itself translates to greater benefits for them, we go one step beyond to offer them assured prices for whatever they grow as well as guidance and information on good agricultural practices.
121+ farmers across various climate zones to maintain year round supply.
Most importantly, we give them a platform through which their produce can find its way to high-value international markets, bringing them far greater returns for the work that they do. Very soon, our farmers will also benefit from a comprehensive insurance policy, incentives and educational excursions.
